Asakusa, located in the heart of Tokyo, offers a journey into the past while showcasing the vibrancy of modern Japan. Recognized for its rich cultural heritage, this neighborhood attracts those seeking an authentic experience of Tokyo’s history. Close to Asakusa Station, the area hums with life as locals and visitors explore its lively streets. The renowned Senso-ji Temple, Tokyo’s oldest and most significant Buddhist temple, serves as a key cultural attraction, creating a serene balance against the energetic Nakamise Shopping Street filled with traditional snacks and artisan souvenirs.
Asakusa’s appeal extends beyond its famous landmarks. Unique cultural experiences such as rickshaw rides and performances at the Asakusa Public Hall enhance its charm. Japanese cuisine, including savory tempura and sweet ningyo-yaki, invites culinary exploration. From souvenir hops to hidden gem discoveries, Asakusa blends tradition and excitement, creating unforgettable moments.
24 Things to Do in Asakusa
1. Senso-ji Temple: Tokyo’s Historic Temple Gem
Senso-ji stands as Tokyo’s oldest and most significant Buddhist temple, built in the 7th century and rooted in rich history dating back to 645 AD. Asakusa’s iconic landmark draws visitors with its majestic architecture, including the grand Hōzōmon Gate and the five-story pagoda.
The famous temple serves as a vital spiritual center, hosting traditional ceremonies that captivate visitors with their vibrant rituals. Strolling through the temple grounds, visitors often find themselves immersed in the harmonious blend of sacred traditions and modern-day liveliness.
Experiencing Sensoji Temple also means participating in the age-old omikuji fortune-telling practice and admiring the stunning murals in the main hall. Whether it’s the vibrant Sanja Matsuri or a quiet afternoon visit, the temple offers unique insights into Japan’s cultural heart. Visitors can access Asakusa Sensoji Temple at any time, as its grounds are open 24 hours a day.
- Address: 2 Chome-3-1 Asakusa, Taito City, Tokyo 111-0032, Japan
- Website: Senso-ji Official Site
- Phone Number: +81 3-3842-0181
2. Kaminarimon Gate: Iconic Gate Welcoming Visitors
Kaminarimon Gate (Thunder Gate), the iconic entrance to Senso-ji, is a sight to behold with its colossal red lantern emblazoned with the character “kaminari” (thunder). Originally constructed over 1,000 years ago, this historic gate symbolizes the protective deity of Asakusa. Visitors often pause to capture photos under its impressive structure, creating lasting memories of their first step into the district’s spiritual journey.
A visit to Kaminarimon brings a mix of awe and excitement, especially during festival times when the streets around it burst with energy. The gate’s welcoming aura sets the stage for the cultural and historical wonders that lie beyond.
- Address: 2 Chome-3-1 Asakusa, Taito City, Tokyo 111-0032, Japan
- Website: Senso-ji Official Site
- Phone Number: +81 3-3842-0181
3. Nakamise-dori Street: Traditional Shopping Lane Experience
Nakamise-dori (Nakamise Shopping Street), a bustling shopping street leading to Senso-ji, offers visitors a blend of traditional and modern delights. Lined with over 80 stalls, this vibrant arcade features handmade crafts, kimono fabrics, and local snacks like ningyo-yaki—small cakes shaped like dolls. Visitors can explore a rich tapestry of souvenirs, making it a perfect spot to pick up unique gifts.
Best visited during early mornings to avoid crowds, Nakamise-dori showcases the lively spirit of Asakusa. The aromas of freshly made senbei and colorful displays of artisan goods add to its charm, creating an immersive shopping experience.
- Address: 2 Chome-3 Asakusa, Taito City, Tokyo 111-0032, Japan
- Website: Nakamise-dori Info
- Phone Number: N/A
4. Asakusa Shrine: Tranquil Heritage in Bustling Asakusa
Asakusa Shrine, located near Senso-ji, is dedicated to the three founders of the temple and is a key venue for the annual Sanja Matsuri. This Shinto shrine, with its harmonious mix of history and tranquility, offers a stark contrast to the lively temple surroundings. The architecture showcases traditional Edo-period design, drawing visitors who seek a moment of peace.
A visit during the Sanja Matsuri in May provides an unparalleled experience, with dynamic processions and mikoshi parades filling the area with energy. Asakusa Shrine stands as a testament to Asakusa’s enduring cultural spirit and deep-rooted religious traditions.
- Address: 2 Chome-3-1 Asakusa, Taito City, Tokyo 111-0032, Japan
- Website: Asakusa Shrine Info
- Phone Number: +81 3-3844-1575
5. Tokyo Skytree: Skyline Views from Japan’s Tallest Tower
Towering over the city, Tokyo Skytree offers panoramic views of Tokyo’s skyline and the meandering Sumida River. Just a short distance from historic Asakusa, this modern marvel contrasts the district’s traditional charm. The observation decks provide sweeping views, especially during sunset when the city lights start to shimmer.
Visitors can enjoy dining options with a view and visit the Skytree Town complex for shopping and entertainment. Would you prefer a view from the historic streets below or the towering heights of the Skytree?
- Address: 1 Chome-1-2 Oshiage, Sumida City, Tokyo 131-0045, Japan
- Website: Tokyo Skytree Official Site
- Phone Number: +81 3-5302-3470
6. Sumida River Walk and Tokyo Mizumachi: Scenic Riverside Walks
The Sumida River Walk connects Asakusa with Tokyo Mizumachi, a trendy riverside complex featuring cafes, shops, and a relaxed atmosphere. The pedestrian bridge itself is a perfect spot for enjoying views of the Sumida River and Tokyo Skytree. This scenic area provides a refreshing break from the city’s busy streets.
The Tokyo Mizumachi complex boasts boutique cafes where visitors can sip coffee while admiring the river. A walk here is especially pleasant in the evening, with illuminated paths creating a serene ambiance.
- Address: Near 1 Chome Hanakawado, Taito City, Tokyo 111-0033, Japan
- Website: Sumida River Walk Info
- Phone Number: N/A
7. Sumida Park: Relax Amidst Seasonal Blossoms
Sumida Park, stretching along the Sumida River, is famed for its cherry blossoms in spring. The park’s 1-kilometer stretch bursts into shades of pink, drawing crowds for hanami picnics. In addition to the cherry trees, the park hosts summer festivals that showcase local traditions and fireworks.
The park’s tranquil setting provides an ideal escape from the city’s pace. For the best experience, visit during early April for the peak cherry blossom season.
- Address: 1 Chome Mukojima, Sumida City, Tokyo 131-0033, Japan
- Website: Sumida Park Info
- Phone Number: N/A
8. Sumida River Cruise: Scenic Views of Tokyo’s Waterways
The Sumida River Cruise offers a relaxing way to see Tokyo from a different perspective. This cruise travels from Asakusa to key areas like Odaiba and Hamarikyu Gardens, showcasing iconic landmarks along the riverbanks. The gentle flow of the river paired with views of the Tokyo Skytree creates a serene experience ideal for families and solo travelers alike.
Daytime cruises provide panoramic views, while evening rides offer a chance to see the city’s illuminated skyline. The river cruise serves as both a transport option and a sightseeing activity, blending convenience with memorable sightseeing. Seasonal highlights, such as cherry blossoms in spring, add a special touch.
- Address: 1-1-1 Hanakawado, Taito City, Tokyo 111-0033
- Website URL: Sumida River Cruise
- Phone Number: +81-3-5608-8869
9. Kappabashi Kitchen Tools Street: Paradise for Culinary Enthusiasts
Kappabashi Street, a haven for chefs and home cooks, features an impressive range of artisan kitchen tools, from handcrafted knives to ceramic dishes. This street has earned its reputation as the go-to place for anyone interested in culinary arts. Visitors often marvel at the variety, discovering unique items like meticulously designed bento boxes.
For an authentic experience, check out one of the shops specializing in Japanese knives—an ideal souvenir that blends function with tradition.
- Address: 3-18-2 Matsugaya, Taito City, Tokyo 110-0036, Japan
- Website: Kappabashi Info
- Phone Number: N/A
10. Asakusa Culture Tourist Information Center: Panoramic City Insights
The Asakusa Culture Tourist Information Center is not only a helpful resource for tourists but also an attraction in its own right. Designed by renowned architect Kengo Kuma, the center boasts an observatory deck with panoramic views of Asakusa and beyond. Visitors can also find multilingual support and guides for local events and attractions.
Whether you’re planning your itinerary or just want to admire the view, the center’s rooftop provides one of the best spots to photograph Kaminarimon and Senso-ji from above.
- Address: 2 Chome-18-9 Kaminarimon, Taito City, Tokyo 111-0034, Japan
- Website: Asakusa Info Center
- Phone Number: +81 3-3842-5566
11. Hanayashiki Amusement Park: Japan’s Oldest Theme Park
Hanayashiki, Japan’s oldest amusement park, takes visitors on a delightful journey through nostalgic charm and vintage fun. Since its opening in 1853, this historic park has become a beloved destination, offering attractions like the classic Ferris wheel and a retro roller coaster that evokes a playful sense of childhood.
The park’s ambiance is perfect for families and those seeking a whimsical day out. Snap photos at the retro-themed spots, enjoy carnival games, and savor the old-world magic that defines Hanayashiki. Seasonal events and themed festivals add even more reasons to explore this iconic site.
- Address: 2 Chome-28-1 Asakusa, Taito City, Tokyo 111-0032, Japan
- Website: Hanayashiki Official Site
- Phone Number: +81 3-3842-878
12. Asakusa Kagetsudō: Renowned for Melon Pan Treats
Asakusa Kagetsudō is a must-visit for those seeking a taste of traditional Japanese sweets. This iconic bakery is famous for its melon pan, a fluffy, sweet bread with a crisp, cookie-like crust that draws locals and tourists alike. Founded decades ago, Kagetsudō has established itself as a beloved spot for experiencing a classic Asakusa treat. The secret to its popularity lies in the freshness—each melon pan is baked to perfection and served warm, offering a delightful blend of textures and flavors.
Visitors often line up to savor this delicacy, especially during peak hours. The simple yet indulgent experience of biting into a freshly baked melon pan is unforgettable and highlights the bakery’s dedication to quality. Pair it with a walk around the vibrant streets of Asakusa to truly enjoy the district’s rich culinary scene.
- Address: 2 Chome-7-13 Asakusa, Taito City, Tokyo 111-0032
- Website: Kagetsudō
- Phone Number: +81-3-XXXX-XXXX
13. Hoppy Street: Classic Izakaya Dining Experience
Hoppy Street, located near Senso-ji Temple, is a lively area perfect for those looking to experience Tokyo’s traditional izakaya culture. This narrow street is famous for its unique drink, Hoppy, a beer-flavored beverage mixed with shōchū, and its array of cozy izakayas offering local specialties. The atmosphere buzzes with energy, especially in the evenings, making it an ideal spot for enjoying food, drinks, and the company of locals.
Whether you’re savoring yakitori, karaage, or seasonal dishes, Hoppy Street encapsulates the essence of Tokyo’s nightlife. It’s a fantastic place to immerse yourself in casual dining while experiencing a part of Asakusa’s vibrant culture.
- Address: Asakusa, Taito City, Tokyo 111-0032
- Website: Hoppy Street
- Phone Number: Not applicable
14. Asahi Group Head Office Super Dry Hall: Landmark with Iconic Flame
The Asahi Group Head Office Super Dry Hall is a modern architectural marvel on the banks of the Sumida River, known for its bold design featuring the Asahi Flame sculpture. Created by French designer Philippe Starck, this golden flame is a symbol of innovation and stands as an iconic part of Tokyo’s skyline. Inside the hall, visitors can explore beer tasting events and learn about the history and craftsmanship behind Asahi’s renowned brews.
This unique landmark combines contemporary design with cultural significance, making it a must-see for architecture enthusiasts and beer lovers alike. Its proximity to the river adds a picturesque backdrop, perfect for photos and leisurely strolls.
- Address: 1 Chome-23-1 Azumabashi, Sumida City, Tokyo 130-8602
- Website: Asahi Group
- Phone Number: +81-3-XXXX-XXXX
15. Sumida Aquarium: Fascinating Marine Life Exhibits
Located within the Tokyo Skytree complex, Sumida Aquarium offers a captivating journey into the world of marine life. Home to over 10,000 sea creatures, the aquarium features beautifully designed tanks that showcase everything from jellyfish and tropical fish to penguins and seals. Interactive exhibits and educational programs make it an excellent destination for families and marine enthusiasts.
Its modern and minimalist design complements the views of the Sumida River, creating a serene atmosphere that contrasts with the bustling city outside. The aquarium’s commitment to conservation and educational outreach adds depth to the visit, making it both entertaining and enriching.
- Address: 1 Chome-1-2 Oshiage, Sumida City, Tokyo 131-0045
- Website: Sumida Aquarium
- Phone Number: +81-3-XXXX-XXXX
16. Denboin Street: Step into Edo-Era Ambiance
Denboin Street is a hidden gem that transports visitors back to Edo-era Japan. Stretching from the west side of Nakamise Street, this 200-meter-long path is lined with traditional shops offering artisan crafts, souvenirs, and specialty goods. Unlike the more commercialized Nakamise Street, Denboin Street preserves a nostalgic charm that showcases Asakusa’s rich heritage.
Walking through Denboin Street, you can discover unique items such as hand-crafted fans, traditional clothing, and artisan snacks. The ambiance and historic architecture provide a peaceful contrast to the lively main streets, offering visitors an immersive experience that feels authentically Japanese.
- Address: Denboin Street, Asakusa, Taito City, Tokyo 111-0032
- Website: Not available
- Phone Number: Not applicable
17. Suzukien Asakusa: Ultimate Matcha Ice Cream Experience
Suzukien Asakusa is famed for serving some of the richest matcha ice cream in Japan. This specialty shop offers ice cream in various intensities, from mild to ultra-strong matcha, allowing visitors to choose their preferred flavor profile. The premium matcha used is sourced directly from Uji, Kyoto—a region known for producing the highest quality green tea.
The traditional preparation and dedication to authentic taste make Suzukien a go-to spot for anyone with a sweet tooth. Visitors can enjoy their ice cream in the shop or take a leisurely stroll through the surrounding area, enjoying Asakusa’s historical sites.
- Address: 3 Chome-4-3 Asakusa, Taito City, Tokyo 111-0032
- Website: Suzukien
- Phone Number: +81-3-XXXX-XXX
18. Matsuchiyama Shoden: Temple of Good Fortune
Matsuchiyama Shoden is a serene temple that offers a tranquil retreat from the bustling streets of Asakusa. Known for its association with Daikokuten, one of the Seven Lucky Gods of Japan, this temple is believed to bring good fortune and prosperity to visitors. Nestled on a small hill, Matsuchiyama Shoden is adorned with intricate carvings and serene gardens, making it an ideal spot for quiet reflection.
Unlike the more tourist-heavy Sensoji Temple, Matsuchiyama Shoden provides a more intimate spiritual experience. Its rich history and connection to local beliefs make it a hidden treasure worth exploring.
- Address: 7 Chome-4-1 Asakusa, Taito City, Tokyo 111-0032
- Website: Matsuchiyama Shoden
- Phone Number: +81-3-XXXX-XXXX
19. Tokyo Rickshaw Asakusa: Historic Rides Through Asakusa
Exploring Asakusa by rickshaw is a unique way to take in the district’s sights while learning about its history from knowledgeable guides. These rickshaw rides often cover popular routes like Senso-ji Temple, Sumida River, and hidden lanes, offering stories and insights that bring the area’s past to life. The drivers, known for their engaging storytelling, add a personalized touch to the tour.
The rickshaw experience is both fun and informative, providing a different perspective on Asakusa’s blend of old and new. It’s perfect for those looking to see the district’s landmarks in a memorable way.
- Address: Various pick-up points around Asakusa, Taito City, Tokyo 111-0032
- Website: Tokyo Rickshaw
- Phone Number: +81-3-XXXX-XXXX
20. Asakusa Yokocho: Bustling Dining and Nightlife Spot
Asakusa Yokocho is a vibrant dining area known for its lively food stalls and traditional izakayas that serve a range of Japanese dishes. By evening, the area transforms into a bustling spot filled with laughter, clinking glasses, and the rich aromas of local cuisine. It’s a perfect destination for travelers looking to experience authentic dining in an atmosphere full of energy and camaraderie.
The variety of food and drink options ensures that there is something for everyone, whether you’re trying freshly grilled seafood, ramen, or sake. Asakusa Yokocho’s welcoming vibe makes it a favorite for both locals and tourists.
- Address: 1 Chome-1-1 Asakusa, Taito City, Tokyo 111-0032
- Website: Not available
- Phone Number: Not applicable
21. Asakusa Nishi-sandō Shopping Street: Unique Crafts and Traditional Goods
Asakusa Nishi-sandō is a lively shopping street that draws visitors eager to explore traditional Japanese crafts and unique local goods. This charming street is lined with colorful stalls and specialty shops, each offering handcrafted souvenirs, artisan goods, and cultural items that showcase the craftsmanship of Asakusa. From delicate ceramics and intricately carved wooden items to vibrant textiles, there’s something for every taste.
Strolling through Nishi-sandō provides a genuine sense of old Tokyo, making it an ideal spot to pick up one-of-a-kind mementos that capture the spirit of Japan. Whether you’re looking for a personal keepsake or a thoughtful gift, this street’s offerings provide an authentic glimpse into Japanese culture and artistry.
- Address: Nishi-sandō Street, Asakusa, Taito City, Tokyo 111-0032
- Website: Not available
- Phone Number: Not applicable
22. Edo Taito Traditional Crafts Center: A Glimpse into Edo-Era Artistry
The Edo Taito Traditional Crafts Center showcases the rich craftsmanship of Tokyo’s Edo period. Visitors will find an array of intricate works ranging from hand-carved woodblock prints to delicate papier-mâché. This center acts as a bridge between the past and present, offering insights into traditional techniques that have shaped Japan’s artistic heritage. The exhibits rotate regularly, so guests always have something new to admire. Demonstrations by skilled artisans provide an immersive experience, letting visitors appreciate the dedication behind each piece.
A visit to this center isn’t just about observing; it’s about connecting with history. Interactive workshops let attendees try their hand at crafts like calligraphy or pottery. These activities provide a deeper understanding of the craftsmanship that defined the Edo era. The center’s location near Asakusa Temple makes it a perfect addition to a day of cultural exploration.
- Address: 2-22-13 Asakusa, Taito City, Tokyo 111-0032
- Website URL: Edo Taito Traditional Crafts Center
- Phone Number: +81-3-3842-1990
23. Asakusa’s Underground Shopping Center: A Hidden Gem for Unique Finds
Asakusa’s Underground Shopping Center offers a quirky mix of shops and eateries. Located beneath the bustling streets, this hidden shopping spot is one of the oldest underground arcades in Tokyo. Here, visitors can browse through stores selling everything from vintage collectibles to handmade accessories. The unique layout, filled with narrow pathways and small storefronts, adds to its charm.
This underground center provides a nostalgic experience reminiscent of mid-20th-century Japan. It’s an ideal stop for those looking to uncover rare items or enjoy traditional snacks without the usual crowds. With its retro atmosphere and diverse offerings, this spot showcases a different side of Tokyo shopping.
24. Kimono Rental: Embrace Traditional Elegance
Experiencing Asakusa in a kimono adds an authentic touch to any visit. Various rental shops offer beautifully crafted kimonos for both men and women, complete with professional dressing services. Visitors can stroll through the streets, take photos at Senso-ji Temple, or enjoy the scenic views of Nakamise Street while donning traditional attire.
Kimono rentals often include hairstyling, enhancing the overall experience and creating memorable moments. Some shops even offer yukata options during summer months for a more casual look. Renting a kimono provides visitors with a unique cultural immersion and photo opportunities against the backdrop of Asakusa’s historic sites.
FAQs on What to Do in Asakusa
What is Asakusa known for?
Asakusa is known for being a vibrant cultural hub that blends tradition with history. The area’s most iconic site is Senso-ji Temple, Tokyo’s oldest and most significant Buddhist temple. Visitors often enter through the famous Kaminarimon Gate, which stands as a powerful symbol of the district. Beyond its spiritual allure, Asakusa is celebrated for its lively streets, particularly Nakamise-dori. This bustling shopping street is lined with stalls selling traditional snacks, souvenirs, and handmade crafts. The area’s street food scene adds to its charm, with offerings like melon pan and dango. Festivals such as Sanja Matsuri attract crowds eager to witness colorful parades and traditional performances. Asakusa’s blend of culture, history, and street energy makes it a must-visit location.
How to spend a day in Asakusa?
Spending a day in Asakusa offers a mix of sightseeing, shopping, and relaxation. Start your day by visiting Senso-ji Temple early to experience the serene morning atmosphere. Enter through Kaminarimon Gate and stroll down Nakamise Street, where you can shop for souvenirs and taste local snacks. After exploring the temple grounds, consider a rickshaw tour for a unique view of the district’s historic streets and hidden spots.
Take a midday break at Sumida Park, where you can enjoy views of the Sumida River and the Tokyo Skytree. Continue your day by visiting Asakusa Shrine, known for its peaceful ambiance and historical significance. In the evening, head to Asakusa Yokocho for dinner, where you can savor dishes from various local eateries. This itinerary offers a well-rounded experience filled with cultural sights, shopping, and relaxation.
What food is Asakusa known for?
Asakusa is famous for its array of traditional foods that reflect the area’s cultural roots. A must-try is the melon pan from Asakusa Kagetsudō, known for its crispy exterior and soft, fluffy inside. Nakamise Street is filled with popular street food options such as freshly grilled senbei (rice crackers) and ningyo-yaki (small, filled cakes shaped like dolls). For matcha lovers, Suzukien Asakusa offers some of the richest matcha ice cream in Tokyo, featuring various levels of matcha intensity. These treats, along with savory snacks like karaage (Japanese fried chicken) and sweet potato chips, capture the diverse flavors that make Asakusa a food lover’s destination.
How much time do I need in Asakusa?
The time needed in Asakusa depends on your interests. For a quick visit, half a day is sufficient to see major attractions like Senso-ji Temple and Nakamise Street. This timeframe allows for a temple visit, shopping, and tasting a few local snacks. If you want to explore deeper, allocate a full day to include experiences like rickshaw rides, visiting Asakusa Shrine, and enjoying a meal at Asakusa Yokocho. Those looking for an even more comprehensive experience can opt for guided tours, which provide historical insights and highlight lesser-known spots. A full day at a relaxed pace ensures you don’t miss any of Asakusa’s charm.
Can you do Asakusa and Akihabara in one day?
Yes, it is possible to visit both Asakusa and Akihabara in one day, as they are relatively close to each other. These districts offer contrasting experiences—Asakusa with its traditional sights and Akihabara with its modern, electronic-centric atmosphere. Start your day in Asakusa, exploring Senso-ji Temple, Nakamise Street, and nearby attractions. By midday, take a short train ride to Akihabara. Here, you can browse the electronics shops, visit themed cafes, and explore anime stores. Prioritize key activities in both areas and plan your travel to maximize time. Combining these visits offers a blend of old and new Tokyo.
Can you visit Senso-ji Temple at night?
Yes, Senso-ji Temple can be visited at night. The temple grounds remain open, and the illuminated buildings create a serene and picturesque atmosphere. The iconic red gates and pagoda, lit against the evening sky, provide a unique visual experience distinct from daytime visits. Night visits are often quieter, allowing for peaceful reflection and an opportunity to take unobstructed photographs. This time is also ideal for capturing the temple’s beauty without the usual crowds, making it a memorable part of any Asakusa itinerary.
Final Thought
Asakusa brims with charm, blending history, culture, and a touch of modern vibrance. Whether you’re wandering through the bustling streets around Senso-ji Temple, savoring local snacks at Nakamise Street, or enjoying the scenic views from the Sumida River, this neighborhood offers endless moments to cherish. Each corner holds its unique appeal, inviting visitors to immerse themselves and create unforgettable memories.
Looking for more inspiration? Check out our related guides on nearby neighborhoods like Shinjuku or dive into practical travel tips with our “Tokyo Travel Tips” article to plan your next adventure.
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